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Fairooz G.
Creating Visual Narratives using Gen AI | Storia
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June 10, 2023
🌟 Our transformational journey! 🌟 In light of the enormous influence design can have on organizations, I wanted to offer an inspiring story of how we helped one of our clients in experiencing a remarkable change. It serves as testimony and evidence of the significant impact that design may have in determining success. Let me explain why AI is unlikely to be able to replace you as a designer or agency any time soon. We were contacted a few months ago by a startup that was having trouble making an effect on its industry. Although they had an amazing product, they lacked a consistent brand identity and an intuitive user interface that would have captivated their target market. We dug deep into their company to learn their principles, objectives, and aspirations after spotting the potential in their vision. We worked closely together, taking cues from their special mission and story. The brand identity that our group of gifted designers and strategists painstakingly created conveyed their essence and values in spades. In addition to thorough brand guidelines that unified their message across all touchpoints, we created a visually striking logo that captured their essence. That in turn went above and beyond what the client requested. We didn't, however, end there. We fully redesigned their website and mobile application, putting an emphasis on easy navigation, fluid interactions, and attention-grabbing aesthetics because we understood how important user experience is. The outcome? A game-changing digital experience that brought out the best in their product and deeply connected with their target market. The effect has been nothing short of astounding as of right now. Traffic to our client's website increased dramatically, customers were more engaged, and they established themselves as a dominant force in their industry. This tale serves as an ode to the ability of design to inspire change, give life to concepts, and transform ordinary businesses into amazing ones. It's the reason we are enthusiastic about what we do and devoted to fostering the success of businesses. 🚀 Post your thoughts in the comments section below! Have you seen the impact that design can have on your own company? How has it affected your development and success? Let's inspire each other by sharing our transformational tales. 💡✨ #brand #designer #startup
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June 10, 2023
Faiz, I am in deep trouble! It started like this, on an evening a client of mine contacted me with urgency saying “I am in trouble. We have an event in 48 hours and I need a pitch deck and a product video for our fintech product!, with so many potential investors coming in and zero clue what to do, I cannot afford to blow this opportunity!” I was all like "wow, that's too much info in 2 mins." But, don't worry, we will break it down one by one and get started with the #pitch deck. I quickly sent him across a detailed 10-minute questionnaire that helps me understand - their product in depth, - potential markets, - revenue models - short term needs - long term goals - team and major of them all, - the industry problem it solves! Once we had the questionnaire filled, things came clearer to me as to what approach we should take to build the deck. Clearly, the one with intensive research was not feasible keeping the time constraint in mind. So we gathered as many research papers and articles as possible to learn more about the product, its impact, and industry challenges from scholarly articles and ResearchGate! Then I broke it down into bits and pieces, understanding the product USPs and the most powerful solution it offers to the challenge. Soon enough the picture started coming clearer to me as to what information has to go in which slide. Once that was ready, I immediately jumped into the mood board side of things. Luckily, the brand had a good brand guideline which made our work at least 5 times easier. With the guideline, we created a mood board for every slide that needed to come alive. In a dark theme, we built a presentation that (not to brag) amused the client! But we were still not done with 1 day left for a stunning #video for the product. Our script writer wrote a script that had - a very powerful hook for the video, - a rehook that grabbed everyone's attention, - a problem followed by agitation and - a solution ending things with a strong note in a cliffhanger! Once the script was ready, we made the visual board for the video with rough pen and paper #sketch and immediately got into After Effects with a few templates we quickly grabbed from Envato! With some basic 3D mockups we had ready made in Blender, we were able to make a video that not only "told" the #product story, but also sold the product in story! The event went by and we had some amazing messages from the client’s side. Here are a few of those screenshots the client got from their stakeholders. This has been by far one of our best #achievements and #successstories. What's your proudest career moment? P.S: If you wish to see the pitch deck, simply drop a “Send” in the comments and I will DM it to you!
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March 18, 2025