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Fairooz G.
Creating Visual Narratives using Gen AI | Storia
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January 2, 2025
Anti-branding? Seriously?? As we step into 2025, we shouldn't fail to notice the trend that is quietly taking over - Anti-Branding The world is now a saturated market where everyone is trying to"stand out". However, some smart brands are realizing the fact that true power lies in simplicity and authenticity. Anti-branding strips away the excessive polish, loud logo, and over-curated aesthetics to focus on genuine connections and raw value. But why is it trending? // The top reason: Consumer fatigue It was all cool when Coca-Cola or Apple did their epic branding. It was a one-of-a-kind, elegant, fresh and intriguing look. As time went on, everyone started building brands with loud visuals. People are just tired of being "sold to". They crave honestly! // Minimalism gets the spotlight Brands with the simplest logos thrive by keeping it real. Even major brands like Jaguar are moving to a minimal and authentic design for this reason. // Purpose > Packaging Younger audiences care more about the value a brand brings than its visuals. This makes so much sense as often over visualization is put forward to cover up the lack of quality. But, don't take me wrong here. Anti-branding isn't about rejecting or forgetting design. It's about reshaping it to reflect substance and transparency. What's your take? Does this have the potential to end traditional branding as we know it, or is it just a passing phase? *Adding below a few references that play as an example of anti-branding* #AntiBranding #DesignTrends2025 #AuthenticityInMarketing #Identity
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January 2, 2025
Faiz, I am in deep trouble! It started like this, on an evening a client of mine contacted me with urgency saying “I am in trouble. We have an event in 48 hours and I need a pitch deck and a product video for our fintech product!, with so many potential investors coming in and zero clue what to do, I cannot afford to blow this opportunity!” I was all like "wow, that's too much info in 2 mins." But, don't worry, we will break it down one by one and get started with the #pitch deck. I quickly sent him across a detailed 10-minute questionnaire that helps me understand - their product in depth, - potential markets, - revenue models - short term needs - long term goals - team and major of them all, - the industry problem it solves! Once we had the questionnaire filled, things came clearer to me as to what approach we should take to build the deck. Clearly, the one with intensive research was not feasible keeping the time constraint in mind. So we gathered as many research papers and articles as possible to learn more about the product, its impact, and industry challenges from scholarly articles and ResearchGate! Then I broke it down into bits and pieces, understanding the product USPs and the most powerful solution it offers to the challenge. Soon enough the picture started coming clearer to me as to what information has to go in which slide. Once that was ready, I immediately jumped into the mood board side of things. Luckily, the brand had a good brand guideline which made our work at least 5 times easier. With the guideline, we created a mood board for every slide that needed to come alive. In a dark theme, we built a presentation that (not to brag) amused the client! But we were still not done with 1 day left for a stunning #video for the product. Our script writer wrote a script that had - a very powerful hook for the video, - a rehook that grabbed everyone's attention, - a problem followed by agitation and - a solution ending things with a strong note in a cliffhanger! Once the script was ready, we made the visual board for the video with rough pen and paper #sketch and immediately got into After Effects with a few templates we quickly grabbed from Envato! With some basic 3D mockups we had ready made in Blender, we were able to make a video that not only "told" the #product story, but also sold the product in story! The event went by and we had some amazing messages from the client’s side. Here are a few of those screenshots the client got from their stakeholders. This has been by far one of our best #achievements and #successstories. What's your proudest career moment? P.S: If you wish to see the pitch deck, simply drop a “Send” in the comments and I will DM it to you!
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March 18, 2025