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Fairooz G.
Creating Visual Narratives using Gen AI | Storia
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February 6, 2024
Is the paid platform culture taking over the internet? Today when I opened my phone, I got a sudden notification from Twitter (X) saying "Elon posted this..". Opened it and I was bombarded with ads and guess what, there was a solution for this; Go Premium to enjoy ad free tweeting. Closed the app and switched to Spotify to listen to my favorite playlist and you know what happened in between songs! These are just 1 in a million non free examples of content that we see everyday. So, is the internet being expensive? Or is it that it never was free, and we are just nearing the end of trial period? Do you think Google will start charging for "quality content search" soon? #justasking #internet #saas #twitter
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February 6, 2024
Faiz, I am in deep trouble! It started like this, on an evening a client of mine contacted me with urgency saying “I am in trouble. We have an event in 48 hours and I need a pitch deck and a product video for our fintech product!, with so many potential investors coming in and zero clue what to do, I cannot afford to blow this opportunity!” I was all like "wow, that's too much info in 2 mins." But, don't worry, we will break it down one by one and get started with the #pitch deck. I quickly sent him across a detailed 10-minute questionnaire that helps me understand - their product in depth, - potential markets, - revenue models - short term needs - long term goals - team and major of them all, - the industry problem it solves! Once we had the questionnaire filled, things came clearer to me as to what approach we should take to build the deck. Clearly, the one with intensive research was not feasible keeping the time constraint in mind. So we gathered as many research papers and articles as possible to learn more about the product, its impact, and industry challenges from scholarly articles and ResearchGate! Then I broke it down into bits and pieces, understanding the product USPs and the most powerful solution it offers to the challenge. Soon enough the picture started coming clearer to me as to what information has to go in which slide. Once that was ready, I immediately jumped into the mood board side of things. Luckily, the brand had a good brand guideline which made our work at least 5 times easier. With the guideline, we created a mood board for every slide that needed to come alive. In a dark theme, we built a presentation that (not to brag) amused the client! But we were still not done with 1 day left for a stunning #video for the product. Our script writer wrote a script that had - a very powerful hook for the video, - a rehook that grabbed everyone's attention, - a problem followed by agitation and - a solution ending things with a strong note in a cliffhanger! Once the script was ready, we made the visual board for the video with rough pen and paper #sketch and immediately got into After Effects with a few templates we quickly grabbed from Envato! With some basic 3D mockups we had ready made in Blender, we were able to make a video that not only "told" the #product story, but also sold the product in story! The event went by and we had some amazing messages from the client’s side. Here are a few of those screenshots the client got from their stakeholders. This has been by far one of our best #achievements and #successstories. What's your proudest career moment? P.S: If you wish to see the pitch deck, simply drop a “Send” in the comments and I will DM it to you!
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March 18, 2025