Profile picture of Fairooz G.
Fairooz G.
Creating Visual Narratives using Gen AI | Storia
Follow me
Generated by linktime
March 10, 2025
Meet the Halo Effect! A psychological principle that can change your prospect's mind in 7 days! Ever met someone who sounded like they knew everything? Or you just assumed they did? That’s the Halo Effect in action. I once worked with a brand that had an okay product but a killer design and branding strategy. People assumed it was the best in the market just because it looked premium. Their competitor? A way better product that lacked a polished presentation and the result? They struggled to gain trust. The truth here is that perception drives decisions more than we think. Whether it’s brands, people, or content, first impressions create a bias, making a visible confusion between good and bad. 👉 A sharp LinkedIn profile can make you look more credible than you actually are. (Don't check out my profile) 👉 A well-designed landing page can make an average product look like an industry leader. 👉 A confident speaker can make people trust them, even if they aren’t saying much. The Halo Effect works for you or against you. So, how are you using it to your advantage? P.S: No psychologists were hurt in the making of this post!
Stay updated
Subscribe to receive my future LinkedIn posts in your mailbox.

By clicking "Subscribe", you agree to receive emails from linktime.co.
You can unsubscribe at any time.

March 10, 2025
Faiz, I am in deep trouble! It started like this, on an evening a client of mine contacted me with urgency saying “I am in trouble. We have an event in 48 hours and I need a pitch deck and a product video for our fintech product!, with so many potential investors coming in and zero clue what to do, I cannot afford to blow this opportunity!” I was all like "wow, that's too much info in 2 mins." But, don't worry, we will break it down one by one and get started with the #pitch deck. I quickly sent him across a detailed 10-minute questionnaire that helps me understand - their product in depth, - potential markets, - revenue models - short term needs - long term goals - team and major of them all, - the industry problem it solves! Once we had the questionnaire filled, things came clearer to me as to what approach we should take to build the deck. Clearly, the one with intensive research was not feasible keeping the time constraint in mind. So we gathered as many research papers and articles as possible to learn more about the product, its impact, and industry challenges from scholarly articles and ResearchGate! Then I broke it down into bits and pieces, understanding the product USPs and the most powerful solution it offers to the challenge. Soon enough the picture started coming clearer to me as to what information has to go in which slide. Once that was ready, I immediately jumped into the mood board side of things. Luckily, the brand had a good brand guideline which made our work at least 5 times easier. With the guideline, we created a mood board for every slide that needed to come alive. In a dark theme, we built a presentation that (not to brag) amused the client! But we were still not done with 1 day left for a stunning #video for the product. Our script writer wrote a script that had - a very powerful hook for the video, - a rehook that grabbed everyone's attention, - a problem followed by agitation and - a solution ending things with a strong note in a cliffhanger! Once the script was ready, we made the visual board for the video with rough pen and paper #sketch and immediately got into After Effects with a few templates we quickly grabbed from Envato! With some basic 3D mockups we had ready made in Blender, we were able to make a video that not only "told" the #product story, but also sold the product in story! The event went by and we had some amazing messages from the client’s side. Here are a few of those screenshots the client got from their stakeholders. This has been by far one of our best #achievements and #successstories. What's your proudest career moment? P.S: If you wish to see the pitch deck, simply drop a “Send” in the comments and I will DM it to you!
19 comments
March 18, 2025