Profile picture of Fairooz G.
Fairooz G.
Creating Visual Narratives using Gen AI | Storia
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November 10, 2025
There was a time when “finance” lived outside your product. If you wanted to offer payments, credit, or insurance to your customer, you had to send them somewhere else and maybe get a referral bonus. That wall doesn’t exist anymore. And that shift has a name: Embedded Finance. Having spent a few years watching fintech evolve, I genuinely believe this is the next major growth wave. It’s no longer just about apps offering financial services, it’s about every digital product becoming a financial touchpoint. Uber helping drivers access instant credit. Shopify offering working capital to its users. Amazon turning checkout into one-tap credit. 3 examples from a million others Finance is no longer an industry, it’s an infrastructure layer. The growth triggers are already in motion: - APIs have made integration painless - Regulators are finally enabling Banking-as-a-Service - And user trust in digital-first finance has never been higher But here’s where it’s heading next, contextual finance. Not just embedded, but intelligent. Systems that anticipate when liquidity is needed, when credit fits better than debit, or when insurance should be offered, way long before the user even asks. And when you look at it, Stripe deserves massive a credit for this whole travel of Fintech as powerful PayFac. They didn’t just simplify payments; they quietly revived the banking system for the digital age with a developer-first, frictionless system that’s built for scale. The question now is simple, as finance becomes more embedded and invisible… Do you think the traditional banks will still be visible at all to everyone?
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23 Likes
November 10, 2025
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Profile picture of Teenu Jith
Teenu Jith
Strategic Partnerships & Growth | Fintech | Market Research | Healthcare
1 month ago
I haven't been to a bank in ages; I still have everything sorted through my phone. 🤔
Faiz, I am in deep trouble! It started like this, on an evening a client of mine contacted me with urgency saying “I am in trouble. We have an event in 48 hours and I need a pitch deck and a product video for our fintech product!, with so many potential investors coming in and zero clue what to do, I cannot afford to blow this opportunity!” I was all like "wow, that's too much info in 2 mins." But, don't worry, we will break it down one by one and get started with the #pitch deck. I quickly sent him across a detailed 10-minute questionnaire that helps me understand - their product in depth, - potential markets, - revenue models - short term needs - long term goals - team and major of them all, - the industry problem it solves! Once we had the questionnaire filled, things came clearer to me as to what approach we should take to build the deck. Clearly, the one with intensive research was not feasible keeping the time constraint in mind. So we gathered as many research papers and articles as possible to learn more about the product, its impact, and industry challenges from scholarly articles and ResearchGate! Then I broke it down into bits and pieces, understanding the product USPs and the most powerful solution it offers to the challenge. Soon enough the picture started coming clearer to me as to what information has to go in which slide. Once that was ready, I immediately jumped into the mood board side of things. Luckily, the brand had a good brand guideline which made our work at least 5 times easier. With the guideline, we created a mood board for every slide that needed to come alive. In a dark theme, we built a presentation that (not to brag) amused the client! But we were still not done with 1 day left for a stunning #video for the product. Our script writer wrote a script that had - a very powerful hook for the video, - a rehook that grabbed everyone's attention, - a problem followed by agitation and - a solution ending things with a strong note in a cliffhanger! Once the script was ready, we made the visual board for the video with rough pen and paper #sketch and immediately got into After Effects with a few templates we quickly grabbed from Envato! With some basic 3D mockups we had ready made in Blender, we were able to make a video that not only "told" the #product story, but also sold the product in story! The event went by and we had some amazing messages from the client’s side. Here are a few of those screenshots the client got from their stakeholders. This has been by far one of our best #achievements and #successstories. What's your proudest career moment? P.S: If you wish to see the pitch deck, simply drop a “Send” in the comments and I will DM it to you!
19 comments
March 18, 2025