March 19, 2025
This is a story of how a sentence in our pitch deck changed our trajectory.
So, this happened like 3 years ago. One of the first pitch decks I prepared for a friend of mine just backfired.
The content was good, the research was top-notch and the design was not your usual presentation template. We were very hopeful about raising funds and started hitting up every potential investor in the niche with cold DMs and emails.
Soon enough, we got a tonne of responses from various VC houses and angel investors. One of which reverted saying "Aren't we all trying to solve global hunger?". that's when we realized that the investor was referring to our vision statement saying "Ending global hunger".
His message continued, "Well, I am going to give you one more chance to come back with a more concise and realistic vision. We can have a call afterward"
This looked like a real challenge to us and we started panicking on one end and brainstorming on another. The investor is pretty potential and they have been investing in similar projects over the last decade. So, all we had to do was convince them that our vision doesn't suck.
Soon enough, we reworked the vision statement and got back to the investor. The vision statement was bold, to the point and narrowed our niche down even further! The investor loved our enthusiasm and quick turnaround.
But sadly, we could not convince the investor to invest in the startup and it took us another 4 months to finally find the right investor for the project. But, the lesson we learned that day is worth a million bucks.
Your vision defines your idea and validates your pitch. It's not a simple line that says about your glorified imagination, rather it's the reason for your company to exist.
What is your vision statement?
#pitchdeck #vision #investor #fundraising
March 19, 2025