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Fairooz G.
Creating Visual Narratives using Gen AI | Storia
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January 1, 2025
What a year it has been! 2024 is by far the most exciting year for us at Whynameit, with setbacks, hurdles, challenges, milestones, bucket lists and more. We see posts across social media that everyone shares to talk about their year. Well, looking back all we can see is #opportunity! The ones we took and the ones that gave us a lesson. This showreel glimpses into one-fifth of what we have completed the entire year. And mostly talks about the good time and success. What it doesn't tell about is the hardships, hurdles and sleepless days we have encountered. Being a startup, we did find it hard to make a firm base to start off in 2021. Just after the post-covid timeline, businesses were facing a hard time with a supply surge in the market. Once the dust settled, people looking for solutions primarily focused on companies with huge portfolios which was a big challenge for us. But with the right mentorship, books and learning, we started conquering our fears and facing our demons. Now that we have completed 4 years, we proudly can say "Give us more challenges and we will happily handle them!". Over the years we mastered the skill to adapt, evolve and reciprocate ideas. Started as a one-man army doing just design & content creation, we advanced into a fairly sized team with multiple offerings. Designing, social media management, website development, motion graphics, video shoots, CGI ads, government projects, corporate event management and whatnot! We thrived over the years by embracing our mistakes and empowering ourselves with new knowledge. 2025, we are glad you are here. We hope to make some great memories together! #happynewyear
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January 1, 2025
Faiz, I am in deep trouble! It started like this, on an evening a client of mine contacted me with urgency saying “I am in trouble. We have an event in 48 hours and I need a pitch deck and a product video for our fintech product!, with so many potential investors coming in and zero clue what to do, I cannot afford to blow this opportunity!” I was all like "wow, that's too much info in 2 mins." But, don't worry, we will break it down one by one and get started with the #pitch deck. I quickly sent him across a detailed 10-minute questionnaire that helps me understand - their product in depth, - potential markets, - revenue models - short term needs - long term goals - team and major of them all, - the industry problem it solves! Once we had the questionnaire filled, things came clearer to me as to what approach we should take to build the deck. Clearly, the one with intensive research was not feasible keeping the time constraint in mind. So we gathered as many research papers and articles as possible to learn more about the product, its impact, and industry challenges from scholarly articles and ResearchGate! Then I broke it down into bits and pieces, understanding the product USPs and the most powerful solution it offers to the challenge. Soon enough the picture started coming clearer to me as to what information has to go in which slide. Once that was ready, I immediately jumped into the mood board side of things. Luckily, the brand had a good brand guideline which made our work at least 5 times easier. With the guideline, we created a mood board for every slide that needed to come alive. In a dark theme, we built a presentation that (not to brag) amused the client! But we were still not done with 1 day left for a stunning #video for the product. Our script writer wrote a script that had - a very powerful hook for the video, - a rehook that grabbed everyone's attention, - a problem followed by agitation and - a solution ending things with a strong note in a cliffhanger! Once the script was ready, we made the visual board for the video with rough pen and paper #sketch and immediately got into After Effects with a few templates we quickly grabbed from Envato! With some basic 3D mockups we had ready made in Blender, we were able to make a video that not only "told" the #product story, but also sold the product in story! The event went by and we had some amazing messages from the client’s side. Here are a few of those screenshots the client got from their stakeholders. This has been by far one of our best #achievements and #successstories. What's your proudest career moment? P.S: If you wish to see the pitch deck, simply drop a “Send” in the comments and I will DM it to you!
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March 18, 2025