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Fairooz G.
Creating Visual Narratives using Gen AI | Storia
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February 26, 2025
Your Brand Is Blocking Clients—Every. Single. Day. They’re ready to buy. But something feels off. So they leave—without saying a word. Here’s why: 1️⃣ Mixed Messages Everywhere Your website says one thing. Your LinkedIn says another. Your logo looks different on every platform. 🚨 Confused buyers don’t buy. 🔹 Fix it: Create a simple brand guide—colors, fonts, tone. Use it everywhere. 2️⃣ No Clear Positioning If someone asks, “What do you do?” and you can’t answer in one sentence… That’s a problem. 🔹 Fix it: Use this formula → We help [who] achieve [what] through [how]. Example: “We help founders scale their businesses with AI-driven marketing.” 3️⃣ A Forgettable Online Presence You post occasionally. Your website feels outdated. Your bio is vague. 🚨 If people don’t remember you, they won’t buy from you. 🔹 Fix it: Post valuable content weekly. Optimize your LinkedIn headline. Make your brand impossible to ignore. Your brand is either pulling clients in—or pushing them away. Which red flag do you need to fix first? Drop a comment. And if this hits home, reshare it for someone who needs to see it. #brandthoughts #newlead #website
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February 26, 2025
Faiz, I am in deep trouble! It started like this, on an evening a client of mine contacted me with urgency saying “I am in trouble. We have an event in 48 hours and I need a pitch deck and a product video for our fintech product!, with so many potential investors coming in and zero clue what to do, I cannot afford to blow this opportunity!” I was all like "wow, that's too much info in 2 mins." But, don't worry, we will break it down one by one and get started with the #pitch deck. I quickly sent him across a detailed 10-minute questionnaire that helps me understand - their product in depth, - potential markets, - revenue models - short term needs - long term goals - team and major of them all, - the industry problem it solves! Once we had the questionnaire filled, things came clearer to me as to what approach we should take to build the deck. Clearly, the one with intensive research was not feasible keeping the time constraint in mind. So we gathered as many research papers and articles as possible to learn more about the product, its impact, and industry challenges from scholarly articles and ResearchGate! Then I broke it down into bits and pieces, understanding the product USPs and the most powerful solution it offers to the challenge. Soon enough the picture started coming clearer to me as to what information has to go in which slide. Once that was ready, I immediately jumped into the mood board side of things. Luckily, the brand had a good brand guideline which made our work at least 5 times easier. With the guideline, we created a mood board for every slide that needed to come alive. In a dark theme, we built a presentation that (not to brag) amused the client! But we were still not done with 1 day left for a stunning #video for the product. Our script writer wrote a script that had - a very powerful hook for the video, - a rehook that grabbed everyone's attention, - a problem followed by agitation and - a solution ending things with a strong note in a cliffhanger! Once the script was ready, we made the visual board for the video with rough pen and paper #sketch and immediately got into After Effects with a few templates we quickly grabbed from Envato! With some basic 3D mockups we had ready made in Blender, we were able to make a video that not only "told" the #product story, but also sold the product in story! The event went by and we had some amazing messages from the client’s side. Here are a few of those screenshots the client got from their stakeholders. This has been by far one of our best #achievements and #successstories. What's your proudest career moment? P.S: If you wish to see the pitch deck, simply drop a “Send” in the comments and I will DM it to you!
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March 18, 2025